About us

Centurion Running was founded in 2010 by James Elson, initially as a race organiser with our inaugural event the North Downs Way 100 taking place in August of 2011.

We now have a stable of 8 Ultra Distance Trail Events here in the UK, 4 x 100 mile and 4 x 50 mile events and provide professional online coaching specialising in all disciplines of Ultra Running. Our Events & Coaching website can be found at www.centurionrunning.com

In 2012 we established this online store, as a response to the demand from our runners for high quality, reliable information on what gear, footwear and apparel to best help them achieve their running goals.

The store has gone from strength to strength and the range of lines and available products have moved in to specific areas such as the mountains, cold weather, hot weather and adventure racing. 

In 2016 we established our showroom where runners can come and talk through their race plans with us and get our advice and know how on what and how to prepare in terms of kit, nutrition, apparel, footwear and course knowledge.

Our aim is to provide exceptional customer service, an extremely high level of expertise and a no quibbles return / exchange policy on everything we stock.

See below for further detail on the store managers.

Store Managers

Our Store is managed by James Elson and Drew Sheffield. Between them they have the experience of every type of racing. Contact us by email, phone or book an appointment to come and see us. It is our aim to provide you rational, down to earth, productive information based on our own experiences and those of working with 100s of athletes of all abilities. James is the Race Director of the Centurion Running Events & Drew together with Nici Griffin forms our senior staff team at the races. A snap shot of some of the events James & Drew have run includes:

- Bob Graham Round
- Marathon Des Sables
- All of the Racing the Planet 4Deserts Series
- Western States
- UTMB/ CCC
- Ronda Del Cims
- Leadville
- Grand Union Canal Race
- Spartathlon
- Badwater
- Hardmoors 110
- Lakeland 100
- West Highland Way Race
- Comrades
- 24hr Track & Road
- Ironman
- Rocky Raccoon
- Old Dominion
- London to Brighton
- The Highland Fling