We would like to think we have built a reputation for taking good care of our runners, and we feel exactly the same about your personal information. We are committed to looking after your data with all the care you would expect, and of course in accordance with the relevant legislation.
The type of personal information we collect
We collect information that you provide to us when you use our store, for example:
Your order history and shopping preferences
Details of your interactions with our customer service team
Your marketing preferences
We also collect information from you automatically when you use our website, for example:
Your device type and/ or web browser version
We may also collect information about you using cookies.
You have the option to consent to the use of 'tracking cookies' when you visit our site, via a Privacy Banner. If you do not consent, then Shopify will limit tracking. It achieves this by:
Downgrading its own non-essential cookies, to 'session cookies'. Session cookies are generally deleted when the customer closes their browser.
Flagging to relevant 3rd parties that use the Shopify consent tracking API (for example, Facebook) that tracking consent has not been provided.
What we use your personal information for
Most of the personal information we process is provided to us directly by you for one of the following reasons:
To fulfil our obligations to you as a customer
Put simply, we will use your data in order to provide you with the service you would expect from our store. Examples of what this might involve include:
We will use your email address to update you about the progress of your order.
We will share your contact details with our courier to enable them to deliver your order.
We will store your order history to help us assist you should you need any support with an ongoing or new order.
We will store details of any communications you have with us to enable us to assist you with any purchases, problems or complaints.
To send you marketing material
If you sign up to receive our newsletter, we will use your email address to send you occasional news and offers by email. We hope you'll find it interesting, but you can withdraw your consent and opt out at any time. To unsubscribe, please get in touch at email@example.com we'll take you off the list.
If you have accepted tracking cookies, we will use the associated information for advertising purposes.
To improve your experience of our site
We analyse patterns in the data you and other customers have provided, in order to better understand how we can improve our service.
In order to do this, we may make use of additional information about you that is available from external third party sources, for example your attendance at running events. We may also make use of information about you that we hold as a consequence of your participation in our own running events.
If you have accepted tracking cookies, we will use the associated information for analytics.
Sharing your personal information with 3rd parties
We may share your information with specific trusted 3rd parties. We will only do this where we need to do so for one of the purposes outlined as above, and we will only share the minimum information they need to do their job. Examples include:
We will share your data with our couriers to deliver your order.
We will share your data with our email provider to send Marketing emails.
How we store your personal information
Your information is securely stored using the Shopify eCommerce platform.
We will store your personal data for as long as you have an account with us or as long as it is necessary to provide our service to you.
The security of your data is critically important to us. We take relevant security measures to ensure all access to our Shopify platform is appropriate, including the use of named accounts and strong passwords.
Under GDPR, your rights include the following:
You can ask us for copies of your personal information.
You can tell us if you think the information we hold is wrong or incomplete, and we have an obligation to correct it.
You have the right to ask us to erase your personal information.
The right to lodge a complaint with your Data Protection Regulator. In the UK, this is the Information Commissioner’s Office http://www.ico.org.uk/concerns
None of this incurs a cost to you. If you make a request, we have one month to respond. Please contact us at firstname.lastname@example.org if you wish to exercise any of these rights.